Nearly a third (35.4%) of online shoppers in the European Union encountered difficulties when ordering via websites or mobile applications, Eurostat data for 2025 shows. In North Macedonia, 29.41% of shoppers reported problems with digital purchases.

Among EU countries, the highest proportion of consumers with difficulties was recorded in Malta (64%), the Netherlands (57.9%) and Luxembourg (51.4%). Shoppers in Portugal (4.5%), Greece (10.6%) and Latvia (13.3%) report the fewest problems.

Slow delivery is the most common problem - nearly a fifth (19.9%) of respondents complained that shipments arrived later than expected. Second is a difficult-to-use or slow website (11.5%), and third is the delivery of the wrong or damaged goods (10.4%).