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Spotify is upgrading its AI DJ, one of the first artificial intelligence features it rolled out back in 2023. Since 10 November, Premium subscribers can choose the DJ's voice and personality, just as they already do with every other AI assistant. The choice covers seven English voices, with British, American, Irish, Australian and Indian accents, plus two new Spanish ones.
Each voice comes with its own "character". Among the three American ones there is a relaxed, warm one (Casey), a direct, sharp one (Tess) and one with a Southern accent and youthful energy (Lane). In Spanish there are Nico, more down to earth, and Fabi, wittier and friendlier - and these two are now the only Spanish voices, replacing the previous voice Livi. The original "X" voice, built from recordings of a real Spotify employee, stays.
The more important change is the button for talking less. Until now, the DJ explained between blocks of songs what it was playing and why. Now you can cut it down to a short confirmation when you switch it on and off. Spotify says this way the DJ will also get used where people used to just put on a playlist - at a party, say, when you want music in the background, not a commentator.
Why the company is putting effort into this feature: the DJ is used by over 94 million Premium users and remains one of the most popular AI features in the app. Meanwhile Spotify has built AI in everywhere - chatting with a music agent, playlists on request, links with ChatGPT and Claude. The irony is that the biggest news for its most popular AI feature is the ability to talk less. Does that tell us something about how much artificial intelligence we actually want around us?
The new voices are gradually reaching Premium users in more than 95 markets where the DJ already works, in English, Spanish, French, German, Italian and Brazilian Portuguese. Macedonian isn't on the list. You find the settings by searching "DJ" in the app and opening the three dots.
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