There are people who want to invest in the stock market but don't want a single dollar of theirs ending up with Elon Musk. For them there's now a solution. Investment house Subversive Capital has launched two new funds that deliberately exclude Musk and everything he runs - the Nasdaq-100 Ex-Elon (QQNE) and the S&P 500 Ex-Elon (SPNE). In practice, that means funds that track the biggest market indices, but with Tesla and SpaceX removed.

The mechanism is simple: the funds cut out every company founded, controlled or run by Musk, or strongly tied to him. For now that's Tesla and SpaceX - Neuralink and The Boring Company aren't publicly traded, so they don't count. The motive isn't purely financial. Musk's role in the government body DOGE, his statements on X and the gesture at Trump's inauguration that many read as a Nazi salute created demand among investors who simply don't want to back him.

The problem these funds solve is real. Since SpaceX recently entered the Nasdaq 100 index, it shows up automatically in every standard index fund - meaning millions of people own it without wanting to. If you want to avoid Musk through an ordinary fund, it's nearly impossible. These two new products are an attempt to offer an exit. Whether they'll attract serious money or remain a symbolic gesture remains to be seen.

What the story really shows is how far politics has entered investing. A fund used to be chosen by return and risk. Today it's also chosen by who you don't want to finance. Musk has gone from entrepreneur to a political figure so divisive that special stock products are made around him - both for those who adore him and those who avoid him. When a single name splits the market into two camps, it's no longer just business. It's a barometer of the times we live in.