From 1 July 2026, the European Union is introducing a temporary customs charge of 3 euros on low-value parcels imported from outside the Union - mainly through online retail. The measure applies to goods worth up to 150 euros: clothing, toys, electronics and similar items that millions of people order from Asian platforms.

The goal is clear - the EU wants to curb the flooding of its market with cheap shipments from China and protect domestic retailers, who pay levies from which online giants have so far been practically exempt. It is a legitimate intent, but the bill, as usual, is ultimately paid by the consumer.

For Macedonia, which is not in the EU, the direct effect is indirect but real - a large share of our online shopping passes through, or depends on, European rules and logistics routes. When the EU changes its import rules, the wave reaches us too, usually with a delay and with no say in making the decision.