Make-up artists who don't sleep much share one trick: igari. The Japanese blush technique that, instead of focusing on the cheekbones, moves upward - under the eyes, across the cheeks and over the bridge of the nose. The result isn't a „made-up look" but a face that looks like it slept eight hours - without a drop of concealer.

The logic behind this approach is colour theory. The dark circles under the eyes have blue and greenish undertones. If on top you add a pink, peach or slightly red shade - you're not hiding them, you're neutralising them. In other words, you „lie" with colour, not with a layer of coverage.

Igari comes from a Japanese aesthetic in which the goal isn't perfection but expression. That's why the skin doesn't get clogged with three layers of foundation and powder, and you keep the texture - what many people today are calling „the healthy look." Dermatology experts particularly recommend it for mature skin, where excess make-up produces the opposite effect.

How do you do it? Start with very little product under the eye, blend with a finger toward the sides, and build in layers. Creamy or liquid formulas for a fresh dewy finish, powders for better hold. A combination works too - cream base, powder on top. For dry skin - moisturising cream versions. For oily - light, with powder on top. For sensitive - a soft tone, well blended.

For the Balkan woman who wonders why Spanish and Italian women consistently look „rested" even though they live the same rhythms as us - the answer is partly this. They haven't slept any more. They just learned where to put the blush.