An unusual piece of advice from make-up artists about pink tones: they can make a face look rested even when you have not slept four hours. That is what Marta Obeo, a make-up artist specialising in weddings and events, says - and Goyo Acevedo, make-up artist at Clinique, confirms it. "Pink tones bring back facial freshness in a very natural way," Obeo says. The point is not to look made up. The point is to look rested.

The mistake everyone makes: more make-up when you are tired. That amplifies the effect instead of hiding it. Heavy foundation, concealer and powder setting spray turn the skin matte, and matte imitates exhaustion. What actually works are cream products in transparent pink shades, applied to cheeks, lips and eyelids - with a finger or a soft brush, never with a foundation sponge.

Preparation matters: the night before, apply a hydrating mask (not an active, not a peel). In the morning, a cold compress for 30 seconds on the cheeks - it tightens the blood vessels and immediately gives a rested look. Then a light massage with upward strokes, and an optimised application: pink cream blush on the cheeks, the same tone on the lips, and a very small dab on the upper eyelid.

For Balkan women with warmer skin tones: pink does not mean "bubble-gum pink" - that is a 90s mistake. The current preference is natural pink shades (peach-rose, dusty-rose, mauve), which mimic the natural colour of cheeks after physical activity. A final tip: a hidden wet look on the eyelids - a drop of clean facial oil rubbed in with the fingertip over the pink tone. The effect: someone who has just woken up, without looking like she is dressed for an event.