Fashion has a habit of selling old things as discoveries. This summer it's the fringed scarf tied around the waist - an accessory our grandmothers wore without anyone calling it a trend, and now it's back as the last word in style.

The idea is simple, and that's exactly why it works. A large fringed scarf is tied at the hip or around the waist, depending on figure and taste, and turns an ordinary look into something personal. Stylists say it acts "like jewelry" - it decorates and personalizes without the need for necklaces or elaborate details.

The new version is more sophisticated than the makeshift scarf around the waist. It comes with satin finishes, embroidery, and ornaments that give it weight. It pairs easily: with linen trousers and boho sandals for a relaxed look, with a monochrome outfit for elegance, or with a simpler blouse for more formal occasions.

Why now? Because it's a cheap way to look deliberately styled. At a time when everyone is figuring out how to put in effort to look like they didn't, one scarf you have at home or buy for pennies does the job. The Balkan woman has known this for ages - with one scarf and a bit of confidence, the look is sorted. The fashion industry only just figured out how to put a price on it.