On July 5, the Avala Tower above Belgrade becomes the stage for a concert with a setting all its own - Adi Shoshe performs at the top of the Belgrade landmark, on a night the organisers are billing under the motto „Pure Love from the Top of Belgrade". For a Balkan audience that has followed his rise, this is an event with an impressive backdrop.

Adi Shoshe, born in Mostar in 1992, is one of the fastest-rising names on the regional pop and sevdah scene. Until 2017 he had not made a single public appearance, owing to anxiety, and then entered the Zvezde Granda competition in 2019 and became regionally known. For a time he was the vocalist of the band Miligram, after which he began a successful solo career in collaboration with producer Amil Loja. Songs like „Najlepši cvet", „Pusto ostrvo", „Suvenir" and the duet „Sve ili ništa" made him one of the most-streamed names of the new generation.

Shoshe himself points to Toše Proeski as his greatest role model - a connection that makes his music feel especially close to a Macedonian audience. His voice and repertoire blend contemporary pop with a sevdah sensibility, a mix that fills clubs across the region, from Zagreb to Belgrade.

The concert at the Avala Tower starts at 7 p.m., and tickets run around 1,000 dinars, available through tickets.rs. For anyone considering the trip, the event offers a rare combination - a concert by one of the region's most popular voices, with the view from the top above Belgrade.