OpenAI has figured out where the future of its business lies - not in offices, but in living rooms. The company is opening a position in San Francisco for a manager to build ChatGPT for families, parents and older users. The reason is in the numbers: users over 35 grew from 26 to 31 percent in a year, and parents using ChatGPT in the US jumped from 16 to 24 percent. When the machine starts entering your home, the next step is for it to become a member of the family.

The plan includes parental controls for teenage profiles, safety rerouting of sensitive conversations to stronger models, and a "trusted contact" feature that would alert a loved one at signs of self-harm. Family packages, child profiles, shared household memory and AI tutoring are also announced. On paper it sounds caring. In practice, it means one system that knows everything about the whole family - from the children's schedule to what the parents worry about most.

Behind the nice words about safety there's also pressure. OpenAI faces several lawsuits claiming ChatGPT contributed to harm to minors, including cases of suicide. And the gap between what parents think and what children do is alarming - only 27 percent of parents know their child uses AI every week, while among the children themselves the figure is 38 percent. When a company goes "family" precisely at the moment it's being sued over children, it's hard not to ask whether the care is genuine or a defense strategy.

For the Balkan parent the question is even bigger. Here there's no regulator to ask what a system like this collects about our children, nor a law requiring that a "child profile" also means protection for the child. While Europe slowly builds rules for AI, we let the youngest loose on tools whose business model is exactly that - to know everything. The question isn't whether ChatGPT will enter Macedonian homes. That has already happened. The question is who reads the rules before we let it in.