Zoran Salopek gives a live lecture at the Museum of the Macedonian Struggle in Skopje on September 26, starting at 18:00. The subject is the psychology behind success, and a ticket costs 2,500 denars.

Salopek is the author of two books that became bestsellers across the region, "Neboder života" and "Ego, ljubav, istina". He founded the International Institute for Emotional Maturity and the Level Up! Academy of Wisdom. His approach combines philosophy, psychology and spirituality, and this year he is among the few speakers in this field filling halls across the region without television backing behind them.

The organisers say up front what the evening is not. This is not about motivational quotes but about four topics: how to recognise and quiet the ego that holds you back privately and professionally, how to let a response replace a reflex, how to remove the suffering a person creates for themselves, and how to recognise your own path instead of somebody else's script. The running order: registration at 18:00, the main lecture at 18:30, a break at 19:45, and questions and answers from 20:00.

The choice of venue is not accidental. The Museum of the Macedonian Struggle is among the most prestigious halls in the country and is rarely rented out for an event of this kind. Tickets are sold through kupikarta.com, and the number of seats is limited by the capacity of the museum hall.