Aubergine is the colour to wear instead of black this autumn: what to pair it with, from dark grey to chocolate brown

Every autumn the fashion industry declares a new "neutral" colour, and every autumn half of us realise it isn't in our wardrobe. This year it's the turn of aubergine - something between purple and dark violet, with hints of plum. The good news: unlike many trends, this colour really does go with everything you already own.

Stylists describe it as a blend of the depth of black, the warmth of chocolate brown and the character of violet tones. Combined properly, it works almost like a neutral - it freshens things up without shouting. It's a colour for people who want a change but don't want to look dressed for a masquerade ball.

The easiest way in is outerwear. A wool coat, a structured blazer or a trench in aubergine is an alternative to eternal black and camel. With straight trousers, a fine-knit jumper and leather shoes, the combination stays serious, but with one detail people remember.

Knitwear is a natural choice for the season - a roll-neck jumper, a cardigan or a knitted dress. For a more elegant effect, stylists pair them with slim-cut trousers in dark grey or with a satin midi skirt.

If a whole coat in this colour is too bold for you, start with accessories: a leather bag, classic heels, gloves or a scarf. A small dose of colour makes a difference without changing the whole look.

What to pair it with? Black is the safe choice for an urban, elegant look. Grey, especially the darker shades, strengthens the sophisticated character. Beige, cream and off-white soften it and bring in light. Chocolate brown and burgundy create autumn combinations of different depths, and navy is a discreet, modern option.

For the brave there's a monochrome look: different shades of violet and plum in one outfit, playing with textures - wool, suede, leather and satin. By day, the colour goes with straight jeans, white shirts and loafers. In the evening, an aubergine dress with black or metallic accessories is perhaps the most elegant choice of the season.

Fashion will tell you this is the colour of autumn-winter 2026/2027. What matters more is that it's a colour you'll still wear next year, when the trend changes. "Intense, versatile and far from the obvious" - rarely is a fashion description also practical advice.