Sometimes even the biggest tech companies don't know what they're doing - and that's sometimes the best thing about it. Google decided that Pixel users deserve disco-ball icons. That's it. That's the whole story. And everyone is confused, Google included.

The trend started with Spotify, which introduced limited-time disco-ball icons for its 20th anniversary - and got an online reaction that at moments choked out a "why". Spotify later admitted: "We know shine isn't for everyone." And then Google, instead of skipping the moment, decided to back it. Android head Sameer Samat announced the decision in a slightly less diplomatic tone: "Your wish is our command. Disco icons are available on Pixel from today... Are you sure you still want this?"

Technically, this is part of a new customization feature for Pixel introduced in March this year. Users can choose between several AI-generated icon styles - "Scribbles", "Treasure" (gold), "Easel" (hand-painted), and now the disco variant. If you have a Pixel, you can make it look like you're in a 1978 nightclub every time you unlock the phone.

Behind the joke there's a bigger trend. Playing with over-the-top design ergonomics is one of the ways new generations are pushing back on the "minimalism everywhere" approach. Not every player in the market knows how to find the balance. Google certainly doesn't - and that's part of the charm. The question is whether this is a new valve for expression, or just another internet trend that will run for three months before being forgotten. For now, Pixel users are sparkling.