OpenAI no longer wants Codex to be just a tool for programmers. The company has released six new add-ons aimed at workers with no connection to writing code - data analytics, creative production, sales, product design, stock investing and investment banking. The idea is clear: if the tool can imitate the specialist, why pay the specialist.

Behind the move stand numbers that explain why the company is in a hurry. According to an internal report, Codex now has over 5 million weekly active users - six times more than at the launch of the desktop app in February. Programmers are still the largest group, but workers outside IT already make up around 20 percent, and are growing three times faster than the programmers. In other words, the growth no longer comes from the people the tool was originally built for.

Alongside the add-ons came new features too: one that lets Codex output the result as an interactive web page (through partnerships with Wix, Replit, Figma and others), and another that lets the user mark a specific part of a document for a targeted command. All of it builds on the enterprise strategy, in which the recently founded OpenAI Deployment Company raised over 4 billion dollars from global investors.

"Artificial intelligence is becoming capable of doing increasingly significant work within organisations. The challenge now is to help companies integrate these systems," said Denise Dresser, OpenAI's revenue chief. Translated from corporate-speak: the tool is ready, it's left to employers to figure out which job they'll no longer need a human for. And that's exactly the part the productivity calculation rarely talks about out loud.