Meta on Tuesday unveiled Muse Image, a new AI image generator built in its Superintelligence Labs division. The tool, internally known by the code name Mango, is free and immediately available through the Meta AI app, in Instagram Stories, and in WhatsApp. So far - just another generator in a sea of generators. But one detail sets the story apart.

Muse lets you tag any user with a public Instagram profile and use their photos as raw material for your own AI creations. No asking, no notification. Meta's policy spells it out in black and white: other people "may create content with your content from Instagram," and you "will not be notified of content created with the AI tools." One user on X called this "a privacy mine waiting to explode" - and it's hard to find a more precise description.

Meta, of course, claims users "are in control" - there's a setting you can use to turn off the use of your photos. Translated from corporate language: everything is allowed until you discover for yourself where the opt-out button is hidden. An old industry trick - consent is automatic, and refusal takes effort.

The rest of the package is predictable: ready-made templates for "inspiration," editing images with text commands, removing unwanted passersby from photos, generating QR codes, and even a preview of how a used couch from Facebook Marketplace would look in your garage. Free for everyday creation, and above a certain limit - a subscription. The formula is familiar: first get you hooked, then charge. And the question left hanging is simpler - who in the Balkans, where almost everyone has a public profile, will even find that setting before someone "embeds" them in someone else's post?