Bitola wants to be a cycling city. Mayor Toni Konjanovski posted a video postcard of the city's bike lanes, with the message that Bitola increasingly resembles a European cycling city. "Enjoy this video postcard of modern Bitola. It's a joy that the bike lanes are used by citizens of all ages," he said.

The lanes run along two main streets - "Vasko Karangelevski" and "Partizanska." According to the city, they're used daily by citizens of every generation, which is presented as proof of a successful investment in modern infrastructure.

Bike lanes really are good news - every metre set aside for cyclists is a metre less for smog and traffic jams. But two streets don't make a cycling city. A real cycling city is measured by whether you can ride across the entire town without dropping onto the road in between - not by one postcard.

So the postcard is welcome, but the question remains: what comes after the two streets? Is this the start of a network that will connect the neighbourhoods, or a nice clip for social media that will repeat every season with the same two streets? The people of Bitola deserve an answer - and in kilometres of lanes, not in video minutes.